Our Solution
1. Aggressive Landing Page Strategy
2. Implementation of a Unique Bid Management System
- Ensures there is a correct budget balance between PPC and SEO investment
- Minimises cannibalisation between channels
- Helps design PPC campaigns that are a lot more tactical and strategic
- Focuses on incremental sales, not traffic
- Maximises the return on investment of online marketing spend
3. Enhanced Focus on Reporting and Analytics
Results
- 31% reduction in paid search CPA over the last 12 months
- 11% increase in PPC ROI over this period
- 87% reduction in PPC spend on “flights to
” keywords - 18% increase in paid search conversion rates over the same period
- 400% increase in number one ranking positions for “flights to
” keywords - Top 3 rankings for terms such as “flights to New York” and “flights to London”
- 3% increase in overall traffic share for British Airways
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